Using qualitative research in advertising
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Using qualitative research in advertising strategies, techniques, and applications by Margaret A. Morrison

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Published by SAGE in Thousand Oaks, Calif .
Written in English

Subjects:

  • Methodology,
  • Research,
  • Qualitative research,
  • Marketing research,
  • Advertising

Book details:

Edition Notes

Includes bibliographical references and index.

StatementMargaret A. Morrison ... [et al.].
Classifications
LC ClassificationsHF5814 .U78 2012
The Physical Object
Paginationxv, 218 p. :
Number of Pages218
ID Numbers
Open LibraryOL25162152M
ISBN 101412987245
ISBN 109781412987240
LC Control Number2011024469
OCLC/WorldCa713187785

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